{"id":722,"date":"2025-03-25T22:30:00","date_gmt":"2025-03-25T21:30:00","guid":{"rendered":"https:\/\/dehesa-extremadura.com\/?p=722"},"modified":"2025-03-25T14:21:48","modified_gmt":"2025-03-25T13:21:48","slug":"nueva-identidad-corporativa-de-la-denominacion-de-origen-protegida-dehesa-de-extremadura","status":"publish","type":"post","link":"https:\/\/dehesa-extremadura.com\/en\/2025\/03\/25\/nueva-identidad-corporativa-de-la-denominacion-de-origen-protegida-dehesa-de-extremadura\/","title":{"rendered":"New Corporate Identity of the Protected Designation of Origin Dehesa de Extremadura"},"content":{"rendered":"

A New Logo, the Same Essence: Evolving with the Dehesa<\/strong><\/p>\n\n\n\n

Our brand identity has evolved. As a Protected Designation of Origin, we grow and transform to better reflect our values, our innovation, and our unwavering commitment to origin. That\u2019s why we proudly present our new logo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A Design with Purpose<\/strong><\/p>\n\n\n\n

Every element of our new visual identity has been designed with intention and meaning. This renewed image represents the tangible essence of our products, with a narrative deeply rooted in the Dehesa of Extremadura. We are the PDO with the largest expanse of Dehesa, and our mission is to protect this unique ecosystem with pride and responsibility.<\/p>\n\n\n\n

From our \u201cfounding charter,\u201d we guarantee the certification of 100% acorn-fed Iberian products, ensuring the preservation of a territory that symbolises our commitment to tradition and quality.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Inspired by Our Principles<\/strong><\/p>\n\n\n\n

The development of our new identity is based on two fundamental concepts:<\/p>\n\n\n\n

    \n
  • Truth<\/strong>: The Dehesa is authenticity in its purest form. The 100% acorn-fed Iberian ham offers a unique experience, born from centuries-old tradition and a rigorous certification and traceability process. We commit to transparency, respect for animals, and excellence at every stage of production.<\/li>\n\n\n\n
  • Virtue<\/strong>: The Dehesa represents the perfect balance between man and nature. Our work is founded on ecosystem sustainability, strict product selection, and animal welfare, guaranteeing natural feeding and artisanal production without compromise.<\/li>\n<\/ul>\n\n\n\n

    This commitment not only generates prosperity for our land and its people but also allows us to generously share one of the world\u2019s finest products, preserving its culture and tradition.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    An Image that Represents Our Essence<\/strong><\/p>\n\n\n\n

    The colours of our new identity evoke tradition and trust, while the typography reinforces our origin and heritage. More than an aesthetic change, this logo is a declaration of who we are and where we are heading.<\/p>\n\n\n\n

    From now on, you will see it reflected on our website, on our products, and in all our communications. During a transition period, our new identity will coexist with the previous one, allowing for a gradual adaptation until the renewal is complete.<\/p>\n\n\n\n

    This is just the first step in a new stage full of innovation and commitment. Today marks a new beginning. Welcome to the evolution of our identity.<\/p>","protected":false},"excerpt":{"rendered":"

    Un Nuevo Logotipo, la Misma Esencia: Evolucionamos con la Dehesa Nuestra identidad ha evolucionado. Como Denominaci\u00f3n de Origen Protegida, crecemos y nos transformamos para reflejar mejor nuestros valores, nuestra innovaci\u00f3n y nuestro compromiso inquebrantable con el origen. Por eso, presentamos con orgullo nuestro nuevo logotipo. Un Dise\u00f1o con Prop\u00f3sito Cada elemento de nuestra nueva identidad […]<\/p>","protected":false},"author":1,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":7,"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"predecessor-version":[{"id":732,"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/posts\/722\/revisions\/732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dehesa-extremadura.com\/en\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}